PR-WISSEN / PR GUIDES

Press release: an example structure

The following template is a writing aid. It is not a real announcement and should be completed with your own verified details.

Example: a new company location

Headline: [Company] opens a location in [city] on [date]. Lead: [Company] is expanding its presence in [region]. The new location will handle [function]. Background: Provide substantiated capacity figures, a schedule and an approved quote. Close: company background and press contact.

How long should the text be?

As long as needed to explain the news. Remove repetition and promotional filler. Clarity, completeness and verifiable sources matter more than a fixed word count.

Before you submit

  • The news, date and source are clearly identified.
  • Facts and sources are checked; quotes are approved.
  • The text is written in the selected language.
  • Usage rights and privacy have been considered.

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