PR-WISSEN / PR GUIDES

Startup PR: visibility through substance

Funding, product launches and partnerships can create news. The key is whether the information has demonstrable relevance to people outside the business.

Check before publication

Approve quotes and partner references. Distinguish available products from plans. Publish funding amounts, grants and metrics only with approval and context. Provide a reachable contact.

Does every company update need a release?

No. Clear news value and reliable facts are more useful than frequent announcements without new information. Your own channels may suit brief updates better.

Before you submit

  • The news, date and source are clearly identified.
  • Facts and sources are checked; quotes are approved.
  • The text is written in the selected language.
  • Usage rights and privacy have been considered.

Ready for your next release?

Submit your text for review and approval through your account.

Submit a release