PR-WISSEN / PR GUIDES

Online PR with clear sources and relevant topics

Effective online PR connects a timely announcement with a transparent source of information. Its value to the intended audience matters most.

Plan topics and evaluate results

Define your audience and occasion. Collect reliable evidence, name a press contact and select relevant channels. Evaluate qualified enquiries and meaningful mentions rather than only counting published links.

Does a press portal replace media relations?

No. A portal provides a publicly accessible source. Individual media outreach and responses to journalists remain separate tasks.

Before you submit

  • The news, date and source are clearly identified.
  • Facts and sources are checked; quotes are approved.
  • The text is written in the selected language.
  • Usage rights and privacy have been considered.

Ready for your next release?

Submit your text for review and approval through your account.

Submit a release